MQ is an original concept created and taught by Zakia Slaoui across Europe, the Middle East, Africa and Morocco. This social competence lets you bring your IQ and EQ into synergy — an essential skill in today's era of personal marketing.
IQ+EQ+MQ=impact
IQ and EQ, on their own, show their limits.
The method
To market yourself, you must cultivate a presence.
MQ rests on the ICI principle — a holistic approach to building an authentic, impactful presence.
Interior
Self-knowledge and grounding.
Coherence
The alignment of interior and image, for authentic, lasting impact.
Image
The art of influence and authentic persuasion.
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The transformation
Five levels.
MQ doesn't add a layer of communication. It moves your real value from silence to recognition, level by level.
01
Competent
The starting point: value exists, but stays invisible.
02
Visible
Your value begins to be perceived.
03
Recognized
Your value is named and validated.
04
Positioned
You own a clear territory.
05
Sought out
People come to you.
The MQ path
Three levels to make the MQ competence your own.
From first contact with the method to confirmed mastery, each level deepens the one before.
This personalised program uses the ICI approach to deepen your personal-marketing skills. It aims to raise you to an MQ score of 90 — confirmed marketer level. You receive a "transformation passport", a tool that validates and supports your progress.
A method taught
EuropeMiddle EastAfricaMorocco
Media & recognition
MQ has drawn media attention.
Zakia Slaoui was invited to speak about it on Forbes and BFM Business.
Creator of the Marketing Quotient®, founder of KulturMind (Rabat — Paris). Over twenty years leading HR across Africa. Certified by CRESTRA, ECPA Paris, Schuhfried (Austria) and Mindvalley.
