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MQ Program
MQ Program · Personal marketing

Technically excellent. Professionally invisible.

An original concept, exclusive to KulturMind, built on the ICI principle. Three months to develop self-perception, alignment between inner and outer image, and the art of positive influence.

KulturMindMQ
The problem

What isn't seen isn't valued.

Your talent delivers, holds the line, carries entire projects — and no one in the committee knows exactly what they contribute. It isn't misplaced modesty: no one taught them to give value to their identity and professional impact. MQ gives them that third social competence, alongside IQ and EQ.

MQ Program
The ICI principle

Interior · Coherence · Image

Interior

Develop self-perception and personal authenticity — essential to inspire both yourself and others.

Coherence

Cultivate the alignment between your inner and outer image — essential to authentic, lasting influence.

Image

Master the art of positive influence and authentic persuasion, through your presence and personal presentation.

The ICI principle

An original concept, exclusive to KulturMind.

Diagram of the ICI principle: Interior (develop self-perception and personal authenticity), Coherence (align inner and outer image) and Image (master positive influence and authentic persuasion).

Tap to enlarge

How it runs

Three modules. A multicultural approach.

00

Individual assessments

A 2-hour one-to-one assessment workshop per participant. Deliverable: assessment report.

01

Month 1 — Module 1: Interior

One 1-hour one-to-one in weeks 1 and 2, a 2-hour group coaching workshop in week 3, then a 1-hour one-to-one in week 4.

02

Month 2 — Module 2: Image

A 2-hour group workshop and a 1-hour one-to-one. Milestone: mid-point meeting with line management, participants and the coach.

03

Month 3 — Module 3: Coherence

A 2-hour group workshop in weeks 1 and 3, and a 1-hour one-to-one. Milestone: final review meeting — MQ program report.

04

Closing

Certificate ceremony.

Inside the modules

What each module covers.

Module 1 — Interior
  • Introduction to MQ: understanding the synergy between IQ and EQ.
  • The secrets of self-valuation — techniques to strengthen IQ and EQ through greater self-awareness.
  • Practical workshops to develop EQ by exploring personal authenticity.
  • Role-plays to synchronise IQ and EQ, and sharpen decision-making and problem-solving.
  • Group activities fostering personal and interpersonal valuation.
  • Finding your WHY, participant by participant.
Module 2 — Image
  • Combining IQ and EQ to build an influential personal image.
  • Workshop on the art of positive influence, drawing on cognitive and emotional capacities.
  • Visual communication and presence techniques to strengthen self-image.
  • Simulations of professional interactions to apply authentic persuasion.
  • Individual and collective evaluation to refine personal presentation.
Module 3 — Coherence
  • Exploring coherence between inner and outer image, and its influence on interpersonal relationships.
  • Techniques to align IQ and EQ in communication and behaviour.
  • Workshop on valuing others — how your inner coherence inspires and positively influences those around you.
  • Putting IQ/EQ synergy into practice for authentic influence and a coherent presence.
  • Conclusion — an action plan to embed IQ and EQ durably in valuing yourself and others, beyond the program.
Deliverables

Three deliverables, per participant.

Assessment report — from the 2-hour individual workshop.

Final individual report — based on three KPIs.

MQ® certificate — awarded at the closing ceremony.

Results

We don't measure satisfaction. We measure progression.

01
Engagement rate
02
Receptivity rate
03
Progression rate

The program is assessed on three indicators — the same as PEM Parcours, a deliberate consistency across the corporate programs.

Our ceremonies around the world

Recognition in front of leadership.

MQ cohorts close with a certificate ceremony.

Stellantis — developing female leadership through personal marketing
Stellantis — developing female leadership through personal marketing
Certificate ceremony — Sonatam, Mali
Certificate ceremony — Sonatam, Mali
Marketing Quotient® — ALTEN
Marketing Quotient® — ALTEN
International conference — Top 90 Africa & Indian Ocean
International conference — Top 90 Africa & Indian Ocean
Format & investment

A tailored program, not a catalogue.

Duration
3 months
Assessment
2-hour individual workshop per participant
Volume
Group coaching workshops (2 h) + individual coaching (1 h) each month
Milestones
Mid-point meeting · final review meeting · certificate ceremony
Certification
MQ® certificate
Group size
[A CONFIRMER]
Investment
On request
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FAQ

FAQ

What is MQ?

A social competence that completes IQ and EQ: knowing how to give value to your identity and professional impact.

Isn't this just learning to sell yourself?

No. The coherence principle forbids exaggeration: MQ makes an existing value legible.

How does it differ from PEM?

PEM works on managerial posture. MQ works on self-valuation and influence. Both share the same measurement discipline.

How does it differ from Key MQ?

MQ Parcours is a group program deployed in-company. Key MQ is the individual program.

Turn your teams' competence into recognised impact.