Alignment seminar · Corporate
Integrity. Excellence. Innovation. And concretely, on Tuesday morning?
A value only truly exists once it becomes a visible behavior — a decision that serves the client.
KulturMindKulturMind
The promise
Turning company values into concrete behaviors that hold up in real situations.
Every company has its values. But a value only truly comes to life once it becomes a visible behavior, a consistent decision and a way of serving the client.
At KulturMind, we help organizations turn their values from statements into lived behaviour — so they become genuinely perceptible, to employees and clients alike.
The Values Seminar adapts to the size and culture of each organization: in a small committee (executive committee, site managers) for in-depth work, or with the entire workforce for a large-scale rollout — the principle and approach stay the same.
Who it's for
Any organization that wants to move its values from words to behaviours.
The Values Seminar works equally well with a small committee — executive committee, site managers — for in-depth work, or with all employees for a large-scale rollout. It is especially relevant during cultural transformation, a merger, a rebrand, rapid growth, a new strategic direction, the arrival of a new leadership team, or to reconnect teams with existing values.
What your teams will experience
A circular approach: WHY → HOW → WHAT
Inspired by Simon Sinek’s Golden Circle — each value is worked through three questions, always tied back to the customer experience.
①
WHY
Why does this value exist? What does it mean for the company — and what value does it create for the customer?
②
HOW
How should it show up? What behaviors and attitudes translate it into the customer relationship?
③
WHAT
What do we actually do? What decisions and actions make it visible day to day, in service of the customer?
How the day runs
The process
WHY → HOW → WHAT → WHY — the value becomes a living circle: from meaning to behavior, from behavior to action, and from action to customer experience.
1
Understand
2
Experience
3
Embody
4
Serve
5
Recognize
6
Celebrate
A concrete example
For example, for the value Integrity
« A client demands a delivery date the company cannot reasonably meet. »
Participants must then
« preserve the relationship, explain the reality, offer an alternative and convince the client — without lying or compromising the value of integrity. »
The question becomes: how do we embody our value when we are genuinely facing the client?
When this helps
An experiential seminar
Participants are split into groups, each assigned a company value. Through role-play, they handle a real customer situation while staying aligned with the value at work — each group represented by a sponsor and several volunteers.
What you leave with
Understand. Experience. Embody.
Understandable
Everyone knows what it means.
Observable
The behaviors that embody it become visible.
Applicable
Everyone understands how to translate it into their role.
Perceptible to the customer
The value becomes an experience, not just an intention.
Organization & logistics
Organization & logistics
A seminar custom-built around your current values and cultural challenges — in a small committee or with the whole team. Duration and headcount adapted to your organization. On request.
FAQ
FAQ
What if our current values no longer fit?
The seminar can also redefine them, starting from reality rather than a communications exercise.
Do we leave with something usable?
Yes: a behavioral framework per value and a concrete anchoring plan.
Do leaders need to be involved?
Essential. A value leadership doesn’t embody doesn’t survive three weeks.
How many participants?
It scales to your organization — a small committee (leadership, site managers) or the whole team.
